''They're suckers for irrelevancy,'' said Stanford's communication professor, Clifford Nass. ''Everything distracts them.''
The researchers found that people prone to juggling emails, web searches, text chats and videos performed worse than those who did one task at a time.
''We kept looking for what they're better at, and we didn't find it,'' said Eyal Ophir, the lead author. Social science has long held that people cannot process more than one string of information at a time, say the researchers, who wanted to find out how multi-taskers evaded that rule. Tests on 100 students show they are not exempt.
From today's SMH