So Phillip Jensen highlights the problem with apologetics:
the real problem of apologetics lies in its distorting effect upon Christianity. As we seek to express the Christian gospel in the terms of outsiders we are unwittingly tempted to distort its teaching. Augustine could understand Christianity in Neo-Platonic terms, as Aquinas could in Aristotelian terms. The very activity of apologetics, even aggressive apologetics addresses the gospel to the mind rather than to the conscience. It assumes that people's difficulty with Christianity is mental rather than moral. It easily gives the impression that we are to sit in judgment over God rather than he over us. Thus modern apologetics must attack the lifestyle of the pagan and not just the clever rationalizations that he uses. Giving answer to genuine enquiry is one thing. Treating the rationalization of immorality seriously is another.
I'm editing a course at the moment which is targeted at a particular subsection of Australian society, and I'm very aware of the danger of thinking that once the packaging has been shape-shifted to suit this specific audience, success will follow.
It won't. The success or failure of the message will depend entirely on God's Holy Spirit. What I need to pray is that my packaging won't get in the way too much.